This Privacy Policy explains how AtlasStreak ("we", "us", "our") collects, uses, and protects your information when you use the AtlasStreak app (the "App"). AtlasStreak is operated by Tavis Gritton, based in the United Kingdom, who is the data controller responsible for your personal data.
Our Approach: Offline-First
AtlasStreak is built offline-first. Your workouts, exercises, habits, and progress are stored locally on your device and remain fully usable without an internet connection. When you sign in, your data is synced to our cloud so you can back it up and access it across devices.
Information We Collect
Information you provide
- Account details — when you sign in with Apple or Google, we receive a unique identifier and, depending on your choices, your email address and name.
- Training & habit data — workouts, exercises, sets, personal records, plans, habits, notes, and body-weight entries you log.
- Progress photos — if you choose to add them; these are stored privately in your account.
- Atlas coach conversations — messages you send to the in-app AI coach, used to generate responses and improve your experience.
- Messages with us — messages you send us in the App, including replies to notes from the developer, are stored with your account so we can read and answer them.
- Notifications and messages — if you allow notifications, we store your device's push token and the notification settings you choose. To send training reminders and messages at sensible times, and to stop them when they're no longer relevant, we use your plan's training days, your reminder time, your time zone, whether you've trained that day, how many free workouts you have left, your subscription status and when you last opened the App. We keep a record of each message we send you and whether it was delivered and opened. You can turn off tips and offers at any time with the Tips and offers switch in the App's Settings (or on the Account screen, if you've used your free workouts); training reminders, billing notices and replies to your messages aren't affected.
Apple Health (with your permission)
If you enable it, the App reads selected data from Apple Health — steps, sleep, water, workouts, active energy, distance, body weight, body fat, height, date of birth, sex, heart-rate variability, resting heart rate, and VO2 max — to auto-complete habits, sync body measurements, and estimate recovery and readiness. The App can also write workouts, active energy, body weight, and body fat back to Apple Health. Sleep, heart-rate variability, and resting heart rate leave your device inside the readiness details stored with a workout in your account, and are sent to our AI provider when Atlas uses them to coach you. We do not sell health data or use it for advertising.
Information collected automatically
- Usage & diagnostics — app-level analytics events (such as which features you use and key actions you take), linked to your account identifier, along with device information and an approximate, city-level location derived from your IP address, plus crash information — used to understand how the App is used and keep it reliable. If you install the App after tapping one of our marketing links, we also receive the campaign details of that link so we can measure our marketing. You can turn off usage analytics at any time in the App under Settings > Privacy & analytics.
- Device identifiers — used for syncing and subscription management.
- Subscription events — our subscription provider tells us when a subscription starts, renews, is cancelled, or has a billing problem. We keep a log of these with your account so we can show you the right messages, for example when an App Store payment fails.
Free workouts
You can try AtlasStreak with a set number of free workouts before subscribing. To count them, we record which of your completed workouts counted towards the allowance and when, when you used your last free workout, and when we showed you the messages about your free workouts running out. While you're on the free allowance, we also record the time of each message you send to Atlas, to apply the weekly limit on free Atlas messages. All of this is stored with your account and deleted with it.
How We Use Your Information
- To provide core features — tracking, plans, readiness, habits, and progress;
- To sync and back up your data across your devices;
- To power the Atlas coach and personalized suggestions;
- To manage subscriptions and entitlements;
- To send you the reminders and messages described above, including messages about your free workouts and subscription;
- To maintain security, prevent abuse, and improve the App.
Legal Bases for Processing
If you are in the UK or EEA, we rely on the following legal bases to process your data:
- Performance of a contract — to provide the App's core features, sync your data across devices, and manage your subscription;
- Consent — for optional features you switch on, such as Apple Health access and progress photos; you can withdraw consent at any time in the App or your device settings;
- Legitimate interests — to keep the App secure and reliable, prevent abuse, and improve our features, to send you messages about your free workouts and subscription (you can turn these off with the Tips and offers switch in Settings), and to keep the free allowance fair, balanced against your rights and freedoms;
- Legal obligation — where we are required to retain or disclose information to comply with the law.
How Your Information Is Shared
We do not sell your personal data. We share information only with service providers that help us run the App:
- Cloud database & storage — to sync and store your account data;
- Apple & Google — for sign-in, and Apple to deliver notifications;
- Push notification service — to deliver notifications to your device; receives your device's push token and the message;
- Email provider — to send account emails such as the notice before an inactive account is deleted; receives your email address and the message. Hosted in the European Union.
- Content moderation provider — to check posts and photos shared in social features; receives that content;
- Map search provider — to find a gym's address when you add one; receives the text you search for;
- Team messaging tool — to alert us to new and changed subscriptions; receives the subscriber's name or email address, price, store, and country;
- Subscription provider — to process and validate in-app purchases;
- AI provider — to process Atlas coach messages and return responses;
- Analytics provider — to measure how the App is used and improve it; receives usage events, crash reports, your account identifier and device information. Hosted in the European Union.
- Attribution provider — to measure which marketing links and campaigns lead to app installs; receives device information, IP address, and the marketing link you tapped. Does not receive your workouts, health data, or messages.
If you use social or plan-sharing features, the content and profile details you choose to share are visible to the users you share them with.
International Data Transfers
Some of our service providers are located outside the UK, including in the United States. Where your personal data is transferred outside the UK, we rely on appropriate safeguards — such as the UK International Data Transfer Agreement or Standard Contractual Clauses — to ensure it remains protected.
Data Retention & Deletion
We keep your data while your account is active. You can delete your account at any time from within the App, which removes your synced data from our systems. Local data is removed when you delete the App or sign out. Some records may be retained where required by law.
How long we keep inactive accounts
If your subscription has ended, or you've used all your free workouts without subscribing, we keep your account and its data for 12 months after you were last active. To know when that was, we record when you last opened the app (at most every 10 minutes), along with your last sign-in and the last workout you logged. Seven days before we delete an account under this rule, we email you; opening the app or signing in before then keeps it. Accounts with an active subscription, and accounts that still have free workouts left, are not deleted this way.
After an account is deleted
Whether you delete your account or we delete it under the rule above, we delete it and everything in it, with two exceptions. First, we keep a record of your App Store subscription history (which plan, price, currency and dates, and events such as renewals and cancellations), stored under your former account ID with nothing else from your account, for our financial records and on the basis of our legal obligations and legitimate interests. Second, to stop the free workouts being reset by deleting and re-creating an account, we keep one small record: a one-way fingerprint of each Apple or Google sign-in that was linked to the account, how many free workouts had been used, whether the account ever had a subscription, and when it was deleted. The fingerprint is made with a secret key that never leaves our database, so it can't be turned back into your sign-in details, and this record holds no email address, name or account ID. If you sign up again with the same Apple or Google sign-in, the new account carries over the free workouts used and the subscription history. We delete this record 24 months after the account was deleted, and if no free workouts had been used and the account never had a subscription, we don't keep one at all. We keep it on the basis of our legitimate interest in keeping the free allowance fair.
Your Rights
Depending on where you live, you may have rights to access, correct, export, or delete your personal data. To exercise these rights, use the in-app controls or email us at the address below.
If you are in the UK, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your personal data properly.
Children
The App is not directed to children under 16, and we do not knowingly collect their personal information.
Changes to This Policy
We may update this Policy from time to time. We will revise the "Last updated" date and, for material changes, provide notice in the App.
Contact
Questions or requests? Email tavis@atlasstreak.com.